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What Is Digital Marketing?
The
term digital marketing refers to the use of digital channels to market products
and services in order to reach consumers. This type of marketing involves the use of
websites, mobile devices, social media,
search engines, and other similar channels. Digital marketing became popular
with the advent of the internet in the 1990s.
Digital
marketing involves some of the same principles as traditional marketing and is
often considered a new way for companies to approach consumers and understand
their behaviour. Companies often combine traditional and digital marketing
techniques in their strategies.
Types
of Digital Marketing
Before
we delve into other aspects of digital marketing, let’s quickly review the top
eleven types of digital marketing channels:
1. Website
The
website is often the home to your digital marketing efforts. Brands and
organizations use websites to host content while using other mediums to
distribute it. Most of your digital marketing activities will link back to your
website, where an action is expected to take place, and the conversions are
tracked. For example, the download of a file, booking of a product or a
service, and so on.
2. Content
Marketing
Content
creation is the spine of your entire digital marketing strategy.
Whether you’ve got a documented content marketing strategy or not, you’re
creating content to inform, entertain, inspire, or persuade your buyers through
other channels. Some of the most common formats of content include text (blog posts), videos,
images, infographics, podcasts, slide decks, and e books.
3.
Search Engine Optimization (SEO)
SEO acts as a jetpack for your content marketing
efforts. SEO consists
of on-page and off-page activities to boost your website’s visibility in
search engine result pages (SERPs)
for your preferred keywords. Earlier, SEO was primarily text-based, but in recent
years voice search has gained prominence as well, which is why your SEO activities need to have
a conversational approach.
4. Digital
Advertising
Digital
advertising is an umbrella term for various online advertising strategies. The
typical pricing/bidding strategies for digital advertising are cost-per-click (CPC) and cost-per-mille (CPM),
i.e., per thousand impressions. Common formats of digital advertising are
search engine marketing (SEM), display
advertising, native advertising, social media advertising, and programmatic
advertising.
5. Email Marketing
Email marketing is the process of maintaining a database of
cold and warm contacts and sending them email alerts about your brand, products
and services. It is an effective channel to communicate with your audience on
an ongoing basis. Email marketing is useful to build your subscriber
base, onboard new
customers, retain existing ones, promote discounts and offers, and distribute
content.
6. Social Media
Marketing
Social media marketing ensure you are
present on the platforms your users are spending the most time on. These
include Facebook,
Twitter, LinkedIn, Snapchat, and Instagram, where you can
distribute content through both – organic and paid channels. Social media has
also played a vital role in propagating video marketing and the ephemeral
content wave. It enables two-way communication and your fans and followers can
interact with you on your content through likes, comments, direct messages, or
by posting on your official pages.
7. Affiliate
Marketing
The
concept of affiliate marketing is similar to commission-based sales.
Organizations provide custom links to their affiliates. Affiliates earn a
specific cut/commission every time someone buys through their custom link.
Influence marketing could be considered a modern and evolved spin-off of
affiliate marketing.
8. Mobile Marketing
The
number of smartphone users
across the world is expected to grow to 3.5 billion in 2020. To bank on this
opportunity, brands connect with their users on their smartphones through
mobile apps, emails, mobile-friendly
websites, and social media. By connecting with users on the go, brands have
been able to optimize their marketing strategies and send timely messages.
9. Online PR
Online
Public Relations is a type of earned media. This is when a member of the press (journalist or
online publication) mentions your brand through their stories, interviews, and
so on. Product reviews by customers and bloggers and Influencers mentioning your brand or products
whether paid or organic also contribute to your online PR.
10. Conversational
AI
The
rise of technologies such as artificial intelligence (AI) and machine learning
(ML) have paved the way for more evolved marketing strategies such as
conversational AI. As the adoption of voice search, chatbots, and digital assistants
becomes prevalent, conversational AI becomes vital to digital marketing.
11. Web Analytics
Web
analytics is the practice of collecting, measuring, analyzing, and reporting
data. This is commonly tracked through Google Analytics, but websites could
also build their analytical tools. The data collected could be quantitative or
qualitative. Web analytics helps marketers understand the sources of traffic,
what’s working and what’s not, the return on investments (ROI), and how they can enhance
their digital marketing efforts.
Top
Advantages of Digital Marketing
1. Global Reach
Traditional marketing is restricted by geography and
creating an international marketing campaign can be hard, expensive, as well as
labour-intensive. However, digital marketing happens on the Internet, which
means that the reach you can achieve with it is immense. Even a very small local business owner
has the ability to reach an international audience with an online store. This
would never be possible with traditional marketing or would cost a whole lot of
money to do so. This online accessibility has opened many growth
opportunities for businesses to explore. The combination of global reach and
visibility is a great opportunity for any business.
2. Local Reach
While global reach is a significant advantage of
digital marketing, it also improves local visibility, which is especially
important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for
companies trying to bring more customers to their doors. Think of the reach you
can get to a whole neighbourhood with digital marketing versus the reach it
would take you to print out flyers and distribute them around.
3. Lower Cost
Whether you want to promote your business locally or
internationally, digital marketing provides you with cost-effective solutions.
It allows even the smallest companies to compete with larger companies using
highly targeted strategies. Most of these strategies won’t even cost anything
at all to start with (such as SEO, social media,
and content marketing).
However, not every form of digital marketing is suitable for every business and
some may even have more costs than others. A business can find appropriate
solutions based on its marketing goals.
4. Easy to Learn
While there are many aspects of digital marketing
that you need to learn, it is fairly easy to get started with. It gets more
complex from the nature of the goals and the scale of the campaigns. However,
it is all a matter of finding the right strategy that works for your business.
5. Effective
Targeting
Even if you don’t have a clear idea of your target
audience, digital marketing enables you to extract data to see which audiences
will work best for you and optimize your campaign around them. There are many
different options of targeting such as through keywords for search engine
optimization (SEO), pay-per-click (PPC),
or through demographic information on social media. This enormous amount of
targeting elements at your disposal makes sure that every campaign reaches the
right audience. It also helps you to analyse the changing behaviours of
customers and modify campaigns for those changes. This ability to understand
customers’ changing needs quickly is a sure way of success for any
company.
6. Multiple
Strategies
There are different strategies of digital marketing
that can be used by different types of businesses. A B2B business that is interested in gaining international
leads may have a totally different strategy than a B2C local business selling
clothes. While some companies can benefit more easily with content marketing
and SEO, others can benefit from conversion-based ad campaigns. The key is to
always analyse the results and
develop better tactics and methods with time. A well-executed digital marketing
strategy is one that changes and adapts quickly as the needs of the business
transform.
Here are some of the most common types of digital marketing you
can choose from:
·
SEO-based content
creation
·
Forum engagement
·
Local search
7. Multiple Content
Types
Another crucial advantage of digital marketing is
the different content types available
to showcase your brand online. For a lot of platforms, there is a wide range of
content types you can choose from to keep your brand fresh and build effective
online campaigns. Unlike traditional marketing, you can more easily reproduce
one content to fit as many platforms as you want.
Here are some of the most common types of content
that you can choose from:
·
Blogs
·
Podcasts
·
Emailers
·
E books
·
Visual content
·
Infographics
·
Whitepapers
·
Social media posts
8. Increased
Engagement
One of the most important advantages of digital
marketing is increased engagement. Digital marketing is designed to be highly
engaging by default. Users can share a blog post, like a photo, save a
video, or engage with your website via a paid ad click. The best part is that
all of these actions can be measured. This enables you to create even more
engaging posts to increase brand awareness or boost sales. The more you engage
online, the more loyal customers you can get. Businesses that use engaging
formats effectively in their online strategies have an easier time converting
cold traffic to loyal customers.
9. Analytics and
Optimization
Another important advantage of digital marketing is web
analytics which measures the result of digital marketing campaigns in
real-time. This helps to optimize future campaigns and fix any possible
mistakes quickly. Analysing your digital marketing campaigns also enables you
to have the ability to pinpoint every source of traffic and take total control
of your sales funnels.
Why Digital
Marketing as a Career and Top Digital Marketing Careers
With an ever-increasing demand for skilled digital
marketers, there are plenty of opportunities out there for professionals
looking to get into the field. If you are one of them, first, you need to
understand that digital marketing is a wide field, and there are plenty of
avenues to choose from if you enter it. Coders, Data Science professionals,
writers, graphic designers, video editors can make a shift to digital marketing
careers.
Digital marketers use a variety of digital marketing
channels to connect with customers and promote sales and activities. The role
of a digital marketer involves developing multi-channel communication tactics
for the organization aimed at targeting consumers, both directly and
indirectly.
A degree in web development, marketing management,
designing, or copywriting is preferred among skills for digital
marketers. If you specialize in skills like SEO and SEM that
help businesses reap benefits, chances are you can easily bag a high-paying
digital marketing job.
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Marketer in just 6 months. Enrol now for our PGP in Digital Marketing course in collaboration
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Top Digital
Marketing Careers
Any fresher entering a digital marketing career will
generally start in junior roles like digital marketing assistant and then
progress onto experienced roles within two to five years. Major roles in
digital marketing are:
·
SEM/PPC expert
·
Web
developer/designer
There are many other digital marketing career roles
depending upon organizations and industries. Some of these are Analytics
Manager, CRM Manager, Email Marketing Manager, E-Commerce Manager, Digital
Agency Account Director.
Salaries for professionals in Digital
Marketing India:
In India, the average salary of digital marketing
professionals is Rs 4,00,000 per annum. For interns/freshers realistic salary
range of digital marketing professionals will between Rs 1,20,000 to Rs
3,00,000 per annum. As the candidate gain experience in the field the salary
hike can range between 25% to 75% annually depending on the skillset and
technical ability of candidate. Most of the candidates with 2+ years
experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum based
on company norms.
Experienced professionals who are upgrading skills
with digital marketing can expect 20-30% hike by adding the digital marketing
skillset & certifications.
Apart from above list, there are more specialised
job roles to choose in digital marketing. This data shows that there is a very
good scope of digital marketing in India for candidates seeking jobs.
Conclusion
Digital marketing is a must nowadays for building a
successful modern business. The many digital marketing benefits can improve
your business to be the best it can be. Whether growing sales and leads or
brand awareness.
Digital channels are going to keep growing their
audiences, and being knowledgeable about where to promote your business most
effectively are questions you need to answer.
By understanding what’s coming ahead in the space of
digital and online transformation, companies who take advantage of growing
online audiences will be miles ahead of their competition.
Keep
ahead of the game by reading different digital marketing statistics from an
article from finance
online.com
The democratization of marketing through online
channels has expanded the opportunity for many businesses to compete where in
the past, it would’ve been harder and more expensive.
In
today’s businesses, small and large compete on a more level playing field. In
contrast, others have more opportunities with significantly more substantial
budgets, but it doesn’t mean that they won the competition with just a bigger
budget. It comes down to how well a strategy will be implemented in every
unique situation.
Take Away- https://www.optimizedinfotech.com/digital-marketing-services-in-pimple-saudagar/
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